About Me

Welcome to RB Italia Blog

Hi! My name is Sherry Shahriari. I was born in Tehran and have been living in the United States since 2002. My journey has shaped the way I perceive beauty, culture, and design, rooted in my early experiences and expanded through my life and work in the U.S. This perspective is reflected in everything I create, from fashion and décor to travel and lifestyle. It’s at the heart of the stories I share through RB Italia Blog, Instagram, and Pinterest.

Quick Glance at Sherry

I bring over 20 years of experience, gained through owning and managing our family’s Italian shoe boutique for nearly 13 years, traveling to Milan, Italy, a few times a year for fashion shows, and leading collaborations with world-renowned brands. My expertise comes not just from observation but from hands-on work. That includes running a business, selecting collections, managing a full home renovation, and creating content featured in leading publications. Today, as the content creator and publisher of RB Italia Blog, I share authentic, practical, and stylish insights shaped by real experience that my audience can trust.

My time in Italy was more than placing orders for our Italian shoe business. It meant studying designs up close, analyzing fabrics, colors, and textures, and seeing how seasonal trends became wearable pieces. Each order balanced innovation with what customers wanted, while my relationships with designers provided an insider’s view of the fashion world. That experience still shapes how I approach fashion today, adding depth and authenticity to everything I share.

Education & Background

I completed my MBA in 2005, following my Bachelor’s degree in Business Management, which I earned in 2002. A couple of years after completing my MBA, we opened our family business, RB Italia, an Italian shoe boutique in Scottsdale Fashion Square (which also inspired the name of my blog). My family and I ran the boutique for almost 13 years, and one of the highlights of that chapter was traveling to Milan, Italy, a few times a year to place orders. Those trips gave me the chance to attend fashion showrooms and showcases featuring the latest Italian designs, while also exploring Europe—experiences that shaped my eye for fashion, style, and design.

Being surrounded by the latest collections and innovative designs not only strengthened my knowledge of the fashion world but also gave me a unique perspective that I now bring into the RB Italia Blog. The fashion side of my blog is built on this foundation, helping my audience discover inspiration, styling ideas, and ways to bring a touch of elegance into their own wardrobes, just as I have learned to do through years of firsthand experience in the industry. That chapter gave me a strong foundation in both business and creativity, which later guided my path as a full-time content creator and publisher.

My Work

I feel honored that my work has been featured in some of my favorite publications, including Cosmopolitan, House Beautiful, House Digest, Fashonation, Balsam Hill Home Decorators, Bold Journey, Shoutout Arizona, and several others. I’ve also been grateful to collaborate with brands where the vision of quality and elegance aligns with mine and my audience’s, such as Bergdorf Goodman, Bloomingdale’s, and Sentaler in fashion; Sub-Zero Wolf & Cove, Ferguson Home, Kohler, and LG in home design; and Ritz-Carlton, Waldorf Astoria, Hyatt Hotels & Resorts, and Virgin Voyages in travel and hospitality.

Renovation Journey

In October 2024, we began a full-scale renovation of our home that lasted nearly eight months. While many people advised us to hire a general contractor, I knew I wanted to take on the challenge myself and bring the vision to life as I had imagined it. Our architect provided the blueprint, but I managed the process from start to finish, working with contractors and companies while also designing each space, from the kitchen to the bathrooms, bedrooms, and living areas. It was one of the most rewarding experiences of my life, giving me an even deeper appreciation for design and the process of turning a house into a home. Now, I’m excited to share what I’ve learned with my audience, from practical ideas and management tools to incredible design apps and creative inspiration, which I’ll feature on my blog in the weeks and months ahead.

Family & Life

I’m so grateful that on a random Sunday morning in February 2007, at Starbucks, I met my husband, Matt, never realizing that day would mark the beginning of building a life together. He has been my greatest supporter and best friend ever since, and I feel so fortunate to share this journey with him. Together, we’ve built a family that means the world to us, raising our two daughters, Valentina (10) and Alina (6). They’re both full of personality, character, and fun, and they bring endless joy to our lives every single day.

Why RB Italia Blog

RB Italia Blog is built on real experiences. Whether it’s the lessons I learned while managing our home renovation, the tablescapes I style to turn something ordinary into extraordinary, or the trips I take with my family where I share what we truly loved (and what we didn’t). You’ll only find ideas, inspiration, and recommendations I genuinely use and believe in, never content that feels impersonal. My goal is to make this a space where elegance meets authenticity, offering inspiration in fashion, décor, travel, and lifestyle that you can bring into your own home, wardrobe, and everyday life.

My Favorite Articles by Category

Honestly, every article I write feels like a favorite in its own way. Whether it’s a travel guide, a fashion roundup, or a home décor project. But some of them have really stood out with my readers and been shared, saved, and revisited the most on Instagram, Pinterest, and beyond. Here are a few of those top favorites that continue to inspire and connect with so many of you:

Thanks for being here. It’s such a joy to share my love for fashion, décor, and travel with you, and I hope you leave feeling inspired every time you visit.

Love

Sherry XOXO